Start With the Brand, Not the Team
A MotoGP sponsorship proposal is not a simple PDF with logos, prices and team statistics. It is a strategic business document. Yet one of the most common mistakes is beginning the proposal with team achievements, rider results, or historical milestones.
A strong proposal must begin with the brand.
The opening section should demonstrate a clear understanding of the brand’s objectives, market context, consumer base and competitive challenges. This immediately positions the partnership as a tailored solution rather than a standard package.
Effective proposals start by addressing:
- the brand’s marketing priorities
- the business problems it aims to solve
- the audience segments it wants to reach
- the type of growth it is pursuing
- whether it needs awareness, credibility, B2B opportunities, or digital amplification
When a proposal begins with the brand’s world, the team becomes a strategic answer—not just an option.
Build a Clear and Compelling Value Proposition
Once the brand context is established, the next step is creating a value proposition that explains exactly why the partnership is relevant. This section must be concise and extremely concrete.
A compelling value proposition should define:
- the alignment between the brand and MotoGP’s audience
- the emotional potential of rider-led and team-led storytelling
- the strength of the digital ecosystem available
- hospitality value for clients, partners and internal teams
- the potential for B2B development
- the credibility gained through association with innovation and performance
The value proposition is the core of the proposal.
It sets expectations and provides a strategic foundation for everything that follows.
Structure the Sponsorship into Clear, Business-Focused Assets
Teams often present long inventories without context or prioritisation. A proposal that converts must present assets in a way that reflects how a brand actually generates value.
The structure should be simple, logical and outcome-driven.
Recommended sections:
1. Visibility Assets
Bike livery, rider suit branding, garage presence, pit wall panels, team apparel, transporter branding.
2. Digital Assets
Co-branded content, rider-led social videos, behind-the-scenes access, exclusive performance insights, branded data reports, content series.
3. Hospitality and Guest Experience
VIP access, technical tours, garage introductions, guided paddock experiences, corporate weekends, premium seating, private events.
4. B2B and Internal Engagement
Introductions with technical partners, industry networking, company visits with riders or engineers, product integration, employee engagement initiatives.
This structure helps the brand understand exactly where value is created and how each asset contributes to their objectives.
Explain Investment, Activation and Conversion with Total Clarity
Many proposals fail because pricing feels vague or disconnected from outcomes.
A strong MotoGP proposal must present investment in a way that is transparent and business-oriented.
This includes:
- sponsorship package tiers
- cost ranges
- specific benefits included
- activation budget requirements
- optional add-ons such as content production or additional hospitality
- expected KPIs for each asset category
A critical element is acknowledging activation budget.
Without proper activation, even the best sponsorship package will underperform. Brands should see exactly how activation supports results in digital storytelling, hospitality, and B2B performance.
The proposal should end with a strong narrative and clear next steps, guiding the brand toward partnership discussions. A brief sample activation plan strengthens credibility and helps the brand visualise the collaboration.
